YMC FW23 Looks to California's Pre-Hippie Movement in the Late '50s and Early '60s

London-based fashion label YMC possesses an innate understanding of countercultural style tropes. For Fall/Winter 2023, the brand, which gets its name from the famous industrial designer Raymond Loewy's mantra, "You Must Create," articulates that sentiment through the lens of the pre-hippie movement of the late '50s and early '60s in California.Galvanized by the Golden State's mid-20th-century fashion archetypes, the collection names two heroes: William Pester, or the "Hermit of Palm Springs," a...