Weekend Perfume Movies: Acqua di Gio Armani and Generation A?

I have to say that I don't like when marketers mention a certain generation as their target audience. It is dividing. I was surprised to see a Gen A in the campaign name. They are too young to be interested in perfume for grown men, which Acqua di Gio in Parfum concentration certainly is. The oldest Gen A is aged 13 (born in 2010) and the youngest not yet born (2024). In other words, they are tod...