How Honesty and Humanization Were Key to Elevating Kobe Bryant's Signature Nike Line

Imagine being someone who despises the Lakers, but worked for Kobe Bryant. Sounds like a recipe for disaster, right? Ironically enough, for Andy Miguel, it served as the formula for success. He's currently appointed as the Head of Marketing for performance recovery brand Hyperice, but also served as a Nike Marketing Manager for Bryant's signature line in the early 2000s. Miguel explains that when tasked to reconstruct the late NBA legend's brand, he looked him square in the eye and said, "If any...