Olive Oil as the Next Scent Trend? The Logic of Starbucks' Oleato Caffé Latte

The relevance of discussing Starbucks' new Oleato rests on the fluid influence the flavour and fragrance industries have on each other. Whether it be the ingredients themselves, how they're treated and manipulated, or the feelings and sensations they evoke, the bilateral conversation between taste and aroma trends is as philosophical as it is literal. Sometimes specific materials end up headlining...