MINI Teases Lovecraft Collaboration Ahead of Upcoming Community Event

In light of IAA Mobility 2023, MINI reveals a new collaboration with cultural hub and creative enterprise Lovecraft to bring a special celebration of the car brand to the Munich-based festival. Taking place tomorrow, the event will focus on the new "MINI Family" formed of its recently premiered all-electric MINI Cooper and MINI Countryman models. As seen in its latest teaser images, the cars will take center stage as the brand translates this new chapter of automotive design into an immersive se...