Woolrich's FW23 Campaign Is Rooted in American Culture

In preparation for the cooler seasons ahead, Woolrich has revealed its new Fall/Winter 2023 campaign, which takes a closer look at the brand's deep roots in American culture.Aptly titled "Origin Stories" the Hunter Lyon shot campaign dives into the stories, dreams and experiences that have helped shape the country. But by looking into the past and present, the campaign and accompanying collection almost offer a sense of a new Americana. To bring the campaign to life, the images look into the gam...