FILA has turned back the clocks with the launch of its new heritage-inspired collection that honors 50 years of its signature F-Box logo. Originally landing on tennis garments in the early '70s, the two-toned "F" symbol - famously designed by Sergio Privitera - has become a transcendental emblem of the brand. Not only does it symbolize the Italian sportswear label's expertise in tennis wear, but also, its versatility and creativity in reinterpreting silhouettes for every day. Dipping into its va...
FILA Celebrates 50 Years of the F-Box Logo with New Anniversary Collection
Hypebeast - 6 Sep 2023 16:19
FILA has turned back the clocks with the launch of its new heritage-inspired collection that honors 50 years of its signature F-Box logo. Originally landing on tennis garments in the early '70s, the two-toned "F" symbol - famously designed by Sergio Privitera - has become a transcendental emblem of the brand. Not only does it symbolize the Italian sportswear label's expertise in tennis wear, but also, its versatility and creativity in reinterpreting silhouettes for every day. Dipping into its va...
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