Seoul Fashion Week SS24 Street Style

Seoul Fashion Week has once again returned for the Spring/Summer 2024 season and this time, it brought forward a bevy of both staple and emerging brands from the nation. As the Korean government aims to make Seoul the Asian fashion capital of the world, the week long event as K-pop girl band New Jeans as their ambassadors, hoping to bring in a broader and more global audience to Seoul Fashion Week.During the week, Hypebeast was on the ground at the Dongdaemun Design Plaza, the location where all...