Rihanna's Vision Is "More Focused Than Ever," According to PUMA's Global Creative Director

Back in the creative director's chair for the highly-desired revival of FENTY x PUMA, Rihanna's visionary is crisp. "She is more focused than ever," PUMA's global creative director, Heiko Desens, told Hypebeast. An artistic tour de force, RiRi revealed the sought-after collaboration's return earlier this year; and just last week, the storied duo dropped their first comeback product: the Avanti, a football-inspired sneaker that medleys PUMA's flagship King boot and the Easy Rider runner with the ...