Tennis isn't just a trendy aesthetic or a timely sliver of the cultural zeitgeist for YONY's founder and creative director, Johnny Schwartz; it's personal. "I've been a tennis player my whole life," Schwartz told Hypebeast. "We're not just using it as a visual motif. There's actual functional pieces in here." For YONY's New York Fashion Week debut, the menswear label took over Manhattan's elite tennis club, Town Tennis, to show off a refreshing and versatile ready-to-wear collection.With YONY, S...
Tennis isn't just a trendy aesthetic or a timely sliver of the cultural zeitgeist for YONY's founder and creative director, Johnny Schwartz; it's personal. "I've been a tennis player my whole life," Schwartz told Hypebeast. "We're not just using it as a visual motif. There's actual functional pieces in here." For YONY's New York Fashion Week debut, the menswear label took over Manhattan's elite tennis club, Town Tennis, to show off a refreshing and versatile ready-to-wear collection.With YONY, S...
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