The Hundreds Is Launching An "Adam Bomb" Sub-Label

The Hundreds is celebrating its 20th anniversary in 2023, and as part of the festivities the brand's famed Adam Bomb logo will be taking center stage with its own sub-label. "[Adam Bomb] became so popular [after it was created] that The Hundreds really started to be conflated with the bomb," co-founder Bobby Hundreds told WWD. "To this day, people say they know The Hundreds because of the cartoon bomb, so we made a conscious decision recently to focus more and more on making Adam Bomb just his o...