ASICS Links With Fujitaka for Towel-Laden GEL-NYC

ASICS GEL-NYC silhouette has seen several iterations from the brand's mainline creations to its lineup of collaborations with entities like Bodega, Cecilie Bahnsen, Awake NY and more. With collaborations, it is commonplace, almost expected, to see the partnered entities be clothing or shoe brands. But now the Japanese sporting goods brand has turned to an unlikely partner, Fujitaka, for the new iteration of its GEL-NYC silhouette.Since 1919, Fujitaka has been one of the prominent luxury towel ma...