Adam Jones Doesn't Play By the Rules, He Makes His Own

The fashion industry is in an endless repetitive cycle, and coming across something unequivocally new is challenging.Welsh-born designer Adam Jones is making a statement to change that, bringing a fresh outlook taking UK streets by storm. His namesake label is identifiable through upcycled garments inspired by Britain's working class, recalling his time spent at local pubs.Jones repurposes discarded beer towels and animal tapestries to create imperfect garments with a story to tell. The humble p...