When Walmart got into the e-bike business, Vela's Chinese producer dropped them for the big box retailer. Vela had to pivot, making their high-end e-bikes in Detroit.
Why Losing A Fight With Walmart Was The Best Thing To Happen To This E-Bike Start-Up
Forbes - 17 Oct 2023 19:08
When Walmart got into the e-bike business, Vela's Chinese producer dropped them for the big box retailer. Vela had to pivot, making their high-end e-bikes in Detroit.
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