Alpha Industries Opens First Permanent Retail Store

American heritage fashion brand Alpha Industries has officially opened up its first permanent retail store in Soho, New York City. The brick-and-mortar store comes after the brand's successful pop-up in 2022.Continuing to bring the story of Alpha Industries to its customers, the brands 1,700 square feet debut store reflects its deep ties to the American street culture. Situated on the fashion-centered location of Lafayette Street, it is located in a hub that includes art, music and fashion. 290 ...