Hypebeast -
6 Nov 2023 21:52

James Whitner and his labels such as A Ma Maniére (AMM) have brought elevated storytelling to Jordan Brand and Nike. Earlier this year, AMM and the Jumpman team brought forth their "Understand The Why" story with a collaborative take on the Jordan Air Ship. Now, the duo has pivoted to the Air Jordan 5 with the "Still We Rise" campaign. Rooted in the messages shared by legendary writers James Baldwin and Maya Angelou, the story hones in on the "celebration of the Black community's power and stre...
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