RAINS Aptly Examines Water for SS24

With a name like RAINS, it only makes sense that the brand includes some exploration of water. Specifically, staying prepared for the many weathered facets of water. Well, that is exactly what RAINS did for the Spring/Summer 2024 season when it unveiled its "Drenched" collection on the runway this past June. Now, the brand is continuing this exploration for the SS24 season with its new lookbook.With the SS24 runway show this past summer, RAINS showcased a wardrobe of polyurethane raincoats that ...