How is Loki so good when almost everything else Marvel at the moment is... bad?

Loki Season 2 is ending soon, and gosh, what an interesting show. It's not perfect by any means. It can trod along slowly, dragging its heels along the floor. It can even be muddled at times. But I don't think it's controversial to say that right now - as Marvel execs reportedly panic about the future - that it's the only thing the Marvel universe has going on that's even remotely interesting right now. Why is that? What is it about Marvel's raspy gasp for television notoriety working when its f...