Hypebeast -
20 Nov 2023 18:46
Balenciaga's latest merch collection looks to expand on its Balenciaga Music sub-label, with a series of hoodies and T-shirts embedded with NFC (Near-Field Communication) chips that link directly to music from one of artistic director Demna's favorite collectives, Archive. For the collaboration, the British trip-hop group produced an 8.5-minute exclusive track, titled "Patterns," that can only be accessed by scanning the brand's new garments."Music is a big part of my life and is an integral par...
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