Hypebeast -
22 Nov 2023 19:27

Inspired by the concept of time, retro futurism as well as the vibrancy of Morocco, ITER MORA is a label building a bridge between film and fashion. Founder Elias Riadi takes inspiration from his long-term fascination of retro sci-fi as well as his Amazigh roots. After a visit to Morocco in 2020, he decided to take creative control to bring ITER MORA to life by spotlighting the region alongside its history of astronomy. Through fashion and film, his self-funded label looks to showcase stories th...
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