Hypebeast -
22 Nov 2023 21:46

In 2013, Jordan Brand debuted its "Fear" pack -- an Air Jordan 3, Air Jordan 4 and Air Jordan 5, each done up in a brooding color scheme and featuring specially-printed insoles. Though speculative sneakerheads may have surmised that the pack's inspiration was drawn from the fear Michael Jordan induced in his hapless opponents when he stepped onto the NBA court, it was something different. The genesis of the "Fear" pack was set in Jordan Brand's 2008 "Be Legendary" ad campaign, specifically the "...
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