Hypebeast -
27 Nov 2023 16:55

West Hollywood is about to be overcome with Madhappy's colorful "local optimism," as the brand lays down hometown roots for its first flagship location. With seasonal regional locations ranging from Aspen and Miami to Soho and East Hampton, the permanent Los Angeles outpost ushers in a new era for the prominently digital brand. Housed with an embedded conversation pit, an open-air courtyard, and "Local Optimist Space," - alongside its range of apparel, of course - the mental-health-first label h...
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