New Design Brand "True to Type" Manifests in Minimalism

Given that he has been working independently since 2011, it is an interesting moment for Seoul-based Jinsik Kim to launch his own brand. "Around 2019, I started pondering questions about my beliefs in design values amidst the deluge of social media," he says. A conversation in 2020 with friend Julie Kim led them to think about creating a furniture company with empathy. Three years later, they have arrived at "True to Type", which was inaugurated inside a traditional hanok in Seoul's residential ...