Childhood Nostalgia, Music, and Toughness: Rich Brian x G-SHOCK's Story

Step into the world of creativity and timepiece innovation as we dive into an exclusive conversation between Hypebeast and Rich Brian. In this interview, we explore the genesis of Brian's collaboration with G-SHOCK, where the music artist infuses his nostalgia and artistic essence into the iconic GA-2100 watch. Join us as we uncover the stories and inspirations behind this unique reinterpretation, his fantasy band, the tunes he's vibing with now, and what toughness means to him.Hypebeast (HB): H...