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BLUE BLUE JAPAN Breaks Down Its First-Ever Sportswear Collaboration With PUMA in Exclusive Interview When it comes Japanese fashion, a series of styles that evolved from traditional Japanese dress culture have recently emerged as some of the region's most representative elements. Indigo dye, rags and sashiko have all developed into distinct and specific references for current trends. Top on the list of iconic brands in this category is BLUE BLUE JAPAN, which was established in 1996.As the apparel brand launched by Seilin and Co., BLUE BLUE JAPAN has set its tone from the very beginning, inspire...
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