adidas Goes Deeper Into Gaming With Roblox Launch

In furthering the intersection of gaming and fashion, adidas has officially launched on Roblox.Since its 2006 inception, Roblox has seen several collaborations and brand activations spanning celebrities like Lebron James, Travis Scott and Ariana Grande to fashion brands like Gucci and Vans, just to name a few. With adidas now joining in on the fun, the gaming space at large alongside fashion's presence in the landscape is only going up.To kick off the launch, adidas and Roblox have created pop-u...