Polaroid Celebrates Pantone's 2024 Color of the Year "Peach Fuzz" With New Film

Each year, Pantone selects a Color of the Year to encourage conversations around the relationship between color and designers, brands and consumers. For 2024, which marks the 25th year the program has been active, Pantone selected a tone called Peach Fuzz, also known as Pantone 13-1023.Polaroid similarly seeks to celebrate human connection and of course, document colorful moments, making for a fitting collector to Pantone.The two companies have joined forces for a limited edition pack of film wi...