The North Face Purple Label SS24 Merges Mountain Gear With American Prep

The North Face Purple Label's Spring/Summer 2024 collection spans a vast spectrum of style tropes, merging functional mountain wares with preppy silhouettes and streetwear touches -- and somehow makes it work. Titled "The Mountain Ivy," the Japanese sub-label's latest release unites the aforementioned design codes under a unified vintage aesthetic, like pervious seasons.Purple Label blends shapes adopted from archival designs with contemporary textiles and cuts. Loungewear and leisurewear mingle...