Hypebeast -
15 Dec 2023 14:19

Diesel's Glenn Martens is stepping toward community, launching his collaborative "DIESELOVES" initiative that embraces competition. The program taps fellow denim brands to create influential collections that combat environmental waste. The conjoined items are produced from scrap material, merging brand styles into celebratory offerings. "DIESELOVES" marks a new chapter in collaborative playbooks, eliminating overproduction by honoring fellow labels. Diesel and Lee unite for the inaugural capsule...
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