Apple is testing a feature to help App Store developers undercut competitors' subscription prices

Apple says it has begun piloting a new App Store feature called "contingent pricing" that will help developers lure in customers with cheaper subscriptions based on their previous purchases. The contingent pricing model will let developers offer discounts to customers who already have subscriptions to other services, be it those developers' own apps or their competitors'. It's starting with a select group of participants before rolling it out to more developers "in the coming months." "Contingen...