Jacquemus Is a Blueprint for Surrealist Marketing

Simon Porte Jacquemus has undoubtedly made his mark in the high fashion market. Since landing onto the scene to start his independent label in 2009, the French designer has been one to watch. The success of the brand has seen Jacquemus double its revenues to €200 million EUR by 2022, on track to grow its sales to €500 million EUR by 2025. Furthermore, with a multi-year partnership with sportswear giant Nike, Jacquemus has launched sold-out sneakers and athletic capsules on top of his seasona...