Following in the footsteps of Bottega Veneta, LOEWE, and Sandro, British titan Burberry is stepping into 2024 by honoring Chinese tradition at its finest. Lunar New Year is upon us, cementing 2024 as a fiery dragon year. Daniel Lee honors the occasion by debuting his latest campaign, enlisting local ambassadors Tang Wei and Chen Kun to tour the city of Chengdu. The southwestern province is drenched in history, dating back centuries, and its extensive history is studied through the Jinsha site an...
Following in the footsteps of Bottega Veneta, LOEWE, and Sandro, British titan Burberry is stepping into 2024 by honoring Chinese tradition at its finest. Lunar New Year is upon us, cementing 2024 as a fiery dragon year. Daniel Lee honors the occasion by debuting his latest campaign, enlisting local ambassadors Tang Wei and Chen Kun to tour the city of Chengdu. The southwestern province is drenched in history, dating back centuries, and its extensive history is studied through the Jinsha site an...
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