Not just tennis: how the Australian Open became the 'biggest' event of the summer

From influencers to luxury brand sponsors, Melbourne's grand slam is now widely viewed as a high point of the city's sporting and social calendar Get our morning and afternoon news emails, free app or daily news podcast This year, for the first time, Louis Vuitton is the Australian Open's "official trophy trunk" partner. The French fashion house is the latest brand to embrace the grand slam, which is coming to be regarded by many companies and influencers as the premier Melbourne sporting event ...