TikTok Is Reportedly Enlisting LVMH To Help Combat Fake Goods Sold in Its App

TikTok is gearing up to grow its e-commerce business in 2024, aiming for $17.5 billion USD in sales by the end of the year. As part of that goal, the app wants to combat faux luxury items sold in the TikTok Shop.The ByteDance-owned app is in talks with luxury brand conglomerate LVMH to prevent counterfeit items from being sold in-app, Bloomberg reported.The two companies want to team up to deliver an "elevated shopping experience" Toto Haba, senior vice president of global omni-marketing for the...