JORDANLUCA FW24 Balloons With Hopeful Silhouettes

For Fall/Winter 2024, JORDANLUCA began with one buoyant item: a balloon. Designers Jordan Bowen and Luca Marchetto viewed the delicate, blown-up object as a sign of hope. "There is a bittersweet, nostalgic charm to brightly-coloured party balloons - they evoke gatherings, childhood, youthful optimism, play, unguarded happines," they mused in their show notes. "There is a hopefulness in the way we give them life with our mouths." This theme permeated the brand's Milan Fashion Week runway, where 1...