Hypebeast -
23 Jan 2024 15:02

St. Albans-born color designer Lorenzo Federici -- LORENZ.OG -- is on an uphill climb, dominating the sneaker industry one collaboration at a time. While revealing his inaugural Salomon partnership early last year, the Virgil Abloh-approved creative is joining Nike for an action-packed activation drenched in vibrancy. The AIR in Colour exhibition marks LORENZ.OG's first in-person event and will allow his growing community to purchase 1-of-1 creations. 100 pairs of LORENZ.OG's famed "DUSK" and "V...
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