GCDS Hired Paparazzi to Shoot Its "BACI DA L.A." SS24 Campaign

In the aftermath of Bottega Veneta's viral paparazzi campaign that starred A$AP Rocky and Kendall Jenner last month, GCDS is the latest fashion brand to utilize the raw photography style for its promotional imagery. Titled "BACI DA L.A.," the Italian brand's Spring/Summer 2024 campaign was entirely shot and produced by celebrity paparazzi company, Backgrid, in Los Angeles.Thought up by creative director Giuliano Calza, the sartorial deliver includes a number of off-the-cuff images taken in the d...