adidas Decides Not to Write Off the Majority of Its Existing YEEZY Inventory

In its newly-issued full-year financial report for 2023, adidas announced that its revenue and operating profit surpassed expectations in the fourth quarter, thanks to its decision not to write off the majority of its remaining YEEZY inventory.The brand's currency-neutral revenues reached €268 million EUR, which is €368 million EUR higher than what the company had anticipated: an operation loss of €100 million EUR. "The improvement is due to the better operating business of around €100 m...