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Prada Reclaims Its Title as the World's Hottest Brand In Q4 2023 Lyst Index's quarterly report is the hottest digest on the fashion schedule. The review is always packed with surprises, analyzing the end of 2023 with plenty of tea to spill. Late last year, Miuccia Prada's Miu Miu was crowned the world's hottest brand for the second year running. Miu Miu's viral-worthy collaborations and star-studded runways guided them to the top spot, but Lyst has a surprise on their hands. Prada has reclaimed the position, awarded the top prize for Q4 2023. Prada has risen ...
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