Amazon launched a new generative AI shopping assistant, Rufus, on Thursday. The chatbot is trained on Amazon's product catalog, customer reviews, community Q&As and "information from across the web." The company views the assistant as customers' one-stop shop for all their shopping needs. Rufus can answer questions like, "What to consider when buying running shoes?" and display comparisons for things such as, "What are the differences between trail and road running shoes?" It can also respond to...
Amazon launched a new generative AI shopping assistant, Rufus, on Thursday. The chatbot is trained on Amazon's product catalog, customer reviews, community Q&As and "information from across the web." The company views the assistant as customers' one-stop shop for all their shopping needs. Rufus can answer questions like, "What to consider when buying running shoes?" and display comparisons for things such as, "What are the differences between trail and road running shoes?" It can also respond to...
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