Comcast agrees to kill 10G branding after advertising watchdogs said it was misleading

Comcast is discontinuing its its "Xfinity 10G Network" branding to describe its internet service after a National Advertising Review Board (NARB) panel found that the term could mislead consumers into thinking that Comcast's cellular and broadband services would offer much faster speeds than current-generation networks. Comcast rivals T-Mobile and Verizon had challenged the branding with the National Advertising Division (NAD), an ad industry watchdog, which had recommended that Comcast get rid ...