Defining a brand The Fujifilm Finepix X100 was the company's first large-sensor camera, and helped define the X series that sprang from it. As a result, understanding the X100 VI's history helps us understand the brand. In the noughties, Fujifilm had become known for its long-zoom 'bridge' compacts. But in the face of a price war, it wanted to remind people that it was also a world leader in broadcast lenses and a brand that understood photography. Sigma and then Leica had already introduced lar...
Defining a brand The Fujifilm Finepix X100 was the company's first large-sensor camera, and helped define the X series that sprang from it. As a result, understanding the X100 VI's history helps us understand the brand. In the noughties, Fujifilm had become known for its long-zoom 'bridge' compacts. But in the face of a price war, it wanted to remind people that it was also a world leader in broadcast lenses and a brand that understood photography. Sigma and then Leica had already introduced lar...
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