Bulleit's Pioneer Project Spotlights the Significance of Mentorship, Outreach and Artist Development

For aspiring musicians, success is a road rarely traveled alone. Behind every blockbuster act is an A&R, an agent, a manager, a videographer and more, shaping the trajectory of an artist's career. For independent creators, these connections are anything but free. Bulleit Frontier Whiskey's Pioneer Project, in partnership with the record label and music distribution platform UnitedMasters, has provided over 100 hours of mentorship to emerging creators, among them multidisciplinary artist SIRA (Ma...