Hypebeast -
1 Mar 2024 16:49

Undertaking its first visual identity change in 14 years, Pepsi now unveils its brand new logo update as it gears up to support a range of cultural moments throughout 2024.Embracing its "Thirsty for More" ethos, which champions any form of unconventional pursuits of enjoyment, the brand has taken over iconic landmarks with larger-than-life digital installations showcasing the revamped logo in various settings. In London, Pepsi appears beside The O2 arena -- in line with its long-standing support...
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