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Can Fashion Designers Be Successful Without Going Viral? When fashion's front row hurled rubbish at AVAVAV's Fall/Winter 2024 runway in Milan, iPhone-gripping attendees knew they had captured viral gold. That same week, SUNNEI's models divulged their candid mid-walk thoughts to form the show's soundtrack: "The blonde in the second row, she thinks her review will change the world," one said over the speakers. "I can't wait to eat pasta," another thought. In London, Charles Jeffrey Loverboy revealed life-like banana boots, which catalyzed chuckles acros...
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