MSCHF Co-Founders Kevin Weisner and Lucas Bentel Discuss Their Long, Strange Journey on 'Business of HYPE' with Angelo Baque

What is MSCHF? To the co-founders of the Brooklyn-based creative collective, known for cleverly irreverent projects that range from the viral (the Big Red Boot) to the conceptual (a microscopic handbag) it's hard to put an exact title on. At the beginning of their Business of Hype episode, the question, posed by host Angelo Baque, causes Kevin Weisner and Lucas Bentel to break out in big grins. "MSCHF is very hard to describe quickly," says Bentel, before later stating that it can be viewed as a...