2024 has been a year of new beginnings for Vans: the company recently launched its OTW By Vans sub-label, debuted a Vans Premium Classics line, and has now tapped Atiba Jefferson to serve as a "Brand Curator." What exactly does Atiba's role entail? Nothing less than re-inventing what skateboarding -- an activity at the core of Vans since its earliest days -- means to the company, per a press release, as the brand continues to activate its new "Always Pushing" ethos and drive progression. Though ...
2024 has been a year of new beginnings for Vans: the company recently launched its OTW By Vans sub-label, debuted a Vans Premium Classics line, and has now tapped Atiba Jefferson to serve as a "Brand Curator." What exactly does Atiba's role entail? Nothing less than re-inventing what skateboarding -- an activity at the core of Vans since its earliest days -- means to the company, per a press release, as the brand continues to activate its new "Always Pushing" ethos and drive progression. Though ...
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