"It's going to sound cliche, but family was the driving inspiration for this sneaker," says Cam Hicks. The in-demand photographer and videographer has shot campaigns for everyone from Louis Vuitton to Stray Rats and directed short films for the likes of Stone Island, but no matter where the winding path of his career takes him, his roots are firmly planted in the DMV, where he grew up. His new BB4000 II collab with Reebok (through his eponymous HICKS brand) is proof of that. Growing up, Hicks an...
"It's going to sound cliche, but family was the driving inspiration for this sneaker," says Cam Hicks. The in-demand photographer and videographer has shot campaigns for everyone from Louis Vuitton to Stray Rats and directed short films for the likes of Stone Island, but no matter where the winding path of his career takes him, his roots are firmly planted in the DMV, where he grew up. His new BB4000 II collab with Reebok (through his eponymous HICKS brand) is proof of that. Growing up, Hicks an...
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