Deus Ex Machina Opens New Silver Lake Location

Deus Ex Machina, a brand known for blending lifestyle and moto-culture, has unveiled its newest venture in Silver Lake, Los Angeles, marking a significant milestone in its global expansion. Echoing the ethos of its Venice Beach flagship which opened in 2012, the Silver Lake store at 3815 Sunset Boulevard is a nod to the brand's deeply ingrained cultural underpinnings and a tribute to Deus founder Dare Jennings' roots in the music industry as the former owner of Phantom Records.This latest locati...