How HIDDEN.NY Combined URL and IRL with Its ASICS GEL-NYC Collaboration

Coffee in hand, the man behind HIDDEN.NY steps out of the elevator at Hypebeast's New York City headquarters. He's the Internet's foremost archivist-slash-moodboarder-slash-designer, one with a thriving clothing label and a main Instagram account with north of two million followers. Still, he's immediately self-effacing. "Not what you were expecting, eh?" he says, a broad grin on his face. Mr. Hidden, as we'll call him for naming purposes, is used to the surprised reactions of the few that get t...